In a former life, I worked my way up from lowly keg-washer to brewer at Flat12 Bierwerks, an independent craft brewery in Indianapolis. Staring at boiling water all day gets boring, so I also created pun-related beer names and fun descriptions to keep my mind sharp.
I also ran a Twitter account for the small-batch pilot system, Flat 12 Gallon.
Here’s an example of the type of copy I’d come up with:
